According to the 14th annual edition of “The Buying Power of Black America” released by Target Market News, “African-American consumers spend their $744 billion in income” on top 5 commodities such as basic housing, food, clothing, healthcare and transportation or vehicle expenses.
With the downturn in the economy due to a growing recession based on high yielding interest rates, job cut backs, and an increase in basic expenses, the hardest hit trends are always entertainment resources. If movies are too expensive, families will resort to watching movies on DVD at home or waiting for their favorite shows to air on cable network channels. Even fashion savvy families may resort to buying the basics to make do. However, one trend that seems to always attract consumers are bookstores. Bookstores simply are the best outlet for consumers to browse tens of thousands of books in any given chainstore, sample chapters, compare prices and you want your book on bookstore shelves after exhausting local sales! The time is now!
While many consumers do look for bargains online on super e-chain stores, readers still crave the luxury of shopping for their favorite titles at bookstores and like the saying goes in the Wizard of Oz,”There is no place like home!” So what’s the secret of penning a book that can win on bookstore shelves?
Author Heather Covington, author of the first African American part biographical and self-publishing novel-guide, The Disilgold Way: Countdown 101 From Writer to Self-Publisher may very well hold the key ingredients for inspiring millions of writers nationwide to take on the challenge of getting one’s books onto bookstore shelves and gaining massive sales based on her research, plus shaping one’s financial future by penning “THE BOOK!” She's researched the publishing industry under pseudonym author names and exposes what you need to know!
Now you can be on your way to getting your book onto bookstore shelves without fail and into the hands of millions, but she mentions preparation and planning is key! She doesn’t want writers to “Jump into the fryer into the fryer pan!’ There are simple important tips self-published authors should know and take on before crossing that crossroad and The Disilgold Way is the instructional guide in a novel to get you on your way!
An avid marketing researcher of bookstore trends, her book teaches the powerful secrets of success and steps authors must take before conquering the mainstream retail market!
Heather Covington has heard tons of horror stories from writers as the CEO of Disilgold Soul Literary Review and president of the YOUnity Reviewers Guild of America from authors and bookstore managers alike that while a person who never takes sides, she does offer solutions to problems like:
1. How to avoid bad editors, book returns and get to know the signs of distributor downturns and trends that can effect profits.
2. Working with your local bookstore to help sell more books
3. How to overcome rejection letters from publishers and take off with your own self-publishing empire locally in our town or attract an agent who can get you a book deal
4. Becoming your own networking guru and publicist utilizing savvy marketing resources from online networks like www.disilgold.com.
5. Understanding that negativity and closed doors will always be there, but you can still succeed with The Disilgold Way!
What started as a daily journal of her experiences on becoming a self-publisher grew day-by-day into a series of essays and soon she had herself a 400 page book that has become “The Bible on Self-Publishing” as written from a New York City professor, Certified National Reading Specialist, Nationally Certified Teacher of Mathematics and highest award winning teacher graduate in her speciality honored by the top doctorate professors in Higher Education in New York City.
Heather Covington was aware of old adages like,”Slow and steady wins the race!,” “A little learning is a dangerous thing,” “Sometimes what glitters does not shine!” and “Aim low, strike fire and then retire!” Call her an old-young soul with classic sense, she’s already conquering her blueprint of success as the creator of “The 5 Principles of Success Formula!” now dubbed as The Disilgold Way, and writers who were reluctant before are now achieving their dreams of success with the tips of the self-publishing diva herself. There’s something about Heather Covington’s The Disilgold Way!
Fresh out of highschool, she knew nothing about the publishing market, and found that most self-publishing workshops she attended “beat around the bush,” focused on the negative aspects of the publishing industry, plus do’s and don’ts and didn’t provide solutions to win at the game of publishing despite one’s way of getting published.
Heather Covington, bought a book making machine, created guides and motivational book samples, plus designed her own self-publishing and marketing workshops locally in her neighborhood to help other writers master penning a novel or book. Soon she built her own publishing company and continued to write books and guides while serving and supporting others. Before the grand opening of her Disilgold business, she had already acquired over 9000 members offline of the Disilgold Literary Network Association and launched her book club online with a new name entitled, The YOUnity Reviewers Book Club. Reluctant to release any negative reviews of authors, but rather 5 star reviews of her favorite books, she received a lot of flack, but soon became one of the most sought reviewers nationwide.
People realized that if they didn’t receive a review, they could call her for advice. The demands of her promotions business grew and by 2003, she has spearheaded a print magazine, Disilgold Soul Literary Review and quickly became a voice of authority on top books when changing trends put African American titles as featured in her publication at the top of what she dubbed on the cover of her publication as the return of “The Neo-Soul Literary Renaissance!”
Her innovative e-newsletters by the thousands became an instant sensation online while she developed a template of promotion via www.Disilgold.com known today as The No.1 African American Literary & Media Infused Network not just for her content on the site, but her work offline as a publicity director, host, spearhead, emcee, producer, talent scout and often judge for literary events. Her GET PERSOULNAL interviews became the literary craze of an era she refers to now as THE DECADIUM, and as a bonafide historian who “MADE HER MARK IN HISTORY” with the penning of ”Literary Divas: The Top 100+ Most Admired African American Women in Literature,” a National Bestselling NAACP IMAGE AWARD NOMINATED work for OUTSTANDING LITERATURE!
Known as “The Literary Heat” for her savvy journalism as the creator and the senior entertainment columnist of THE DAILY LITERARY DISH hosted by Disilgold Soul Literary Review Magazine Online at www.Disilgold.com, she now shares in her latest self-publishing novella:
1. Ways of overcoming fear of success and gaining motivation to continue succeeding, a common blocker of talented writers who will overcome this once one reads The Disilgold Way!
2. Getting around reviewers and critics who want a piece of you before you can land on your two feet and utilizing bad reviews to your advantage at workshops and events to promote more sales!
3. Changing one’s attitude to become a better marketing guru by knocking down naysayers and negativity and instead, using it to empower yourself to succeed!
4. Gaining purpose for your journey so that your journey becomes your mission and your goals become your destiny!
5. Conquering the internet era beyond Guerilla Marketing and insincere techniques that insult your audience, but rather attract a loyal base who respect your craft leading to longevity and more direct sales!
6.Copyright savvy and what you may not know about copyrighting
7. All about acquirying a business license and setting up your office to be be prepared to succeed!
8. Powerful tax savvy tips every author must know before launching a business and all abotu trademarking!
9. Utilizing your business template to network and grow with success, at your own pace and with confidence!
10. Creating a winning media kit that promotes your product, power brands, earns you more sales and necessary for award recognition that leads to longevity as a career author.
11. Selling books via direct distribution and without conventional or mainstream sales The Disilgold Way! Heather provides offline as well as online secrets!
11. Get a sneak peek at Heather Covington’s Marketing Diary! Her journey will amaze you!While many self-publishing books on the market offer tons of information that are plain common sense stretched out among hundreds of pages that can be mastered with a simple outline and often a walking advertisement of affiliates and self-promotion or tips that quickly become outdated and offer way too many steps for the average writer to absorb without giving up and resorting to getting published other routes, Heather Covington’s The Disilgold Way is a timeless treasure designed to give one the tools to succeed, inspiration like no other book on the market and advice that is priceless.
The Disilgold Way is like a motivational speaker in your hands that only you can open this gift and be on your way to penning a novel fit for the mainstream market! The time is now! Get your copy of The Disilgold Way: Countdown 101 From Writer to Self-Publisher and SUCCEED TODAY! Visit www.Heather-Covington.com
